New Equipment On Display at IDDBA – 2007

Hussmann will be participating in a big way at IDDBA – 2007. The focal display area at the show is the IDDBA “Show and Sell Center” featuring “Extreme Merchandising” concepts to help educate and inspire show attendees. Hussmann will be providing most of the equipment for the Show and Sell Center, including an operating Protocol unit and 20 working cases. These will be primarily specialty cases for deli, cheese, prepared foods and other specialty items.

The following cases will be on display - "live"
Click on the cases names below that are in blue for more information or go to www.hussmann.com

D5X ULEP NEW (web page in development)
C6X-LE
ESBDS
ESBDHV
RGDC (self contained)
Q1-DS NEW
Q1-DS (self contained option) NEW
R3D
R3P
Q1-DC line up NEW
Q3 4' - 2 4ft cases plus a wedge NEW
(web page in development)
Protocol Unit

IDDBA attendees are made up largely of supermarket merchandisers, executives and buyers, along with various others. The Expo and Show and Sell Merchandising Pavilion will be open for four to five hours during each day of the event.

24 of the top 25 supermarket chains had people attending IDDBA in 2006. Many of these attendees came to the show to learn about new merchandising trends and opportunities. In fact, one reasons listed by IDDBA for attending is to “photograph and videotape exciting new merchandising concepts in the Show and Sell Center Merchandising Pavilion.” This will be a great place see Hussmann tell their merchandising story.

The IDDBA seminar features a variety of well-known speakers. In 2007 these will include Ted Koppel, Madeleine Albright, Emmitt Smith, Tom Peters, Terry Bradshaw, Seth Godin, Harold Lloyd, Alton Brown, Harry Balzer and others.

For more information about the show go to: www.iddba.org