Darius for Retail
We call it "continuous shopper engagement." By connecting through smartphones, tablets, laptops and more, you can stay in touch with your shoppers, creating customer relationships that drives traffic, increases sales and builds loyalty.
Darius is a digital tool that allows retailers to engage with their shoppers pre-store, in-store, and post-store.
- Pre-store: Through this cloud based platform, retailers can send communications in the form of marketing programs, promotions, coupons etc. to their shoppers to entice them to come to the store. Communication can be sent across various channels, such as email, social media, print, in-store, and more.
- In-Store: Once the shopper is connected to the store's Wi-Fi, Darius can inform the shopper of special offers or other notable items using proximity technology. Darius can also suggest items that the shopper likes or needs – based on personal profiles that are created by shoppers who choose to opt-in. Darius updates and tracks these profiles. At checkout, Darius records shoppers' purchases, coupons used, and time spent in store, and adds these to their individual profiles to be used for future personalized communication.
- Post-store: As shoppers disconnect from the Wi-Fi, they receive an incentivized exit survey about their shopping experiences. Meanwhile, Darius maintains shopper profiles, and uses easily understandable and measurable analytics so that future engagement with shoppers can be more personalized and effective.
- Darius is innovative and revolutionary – merging new technologies with everyday grocery shopping.
- Darius makes it faster and easier to engage with shoppers through communication across various channels.
- As most shoppers have smartphones, Darius helps you meet your shoppers where they are.
- Darius works with you to create a return on investment model for your business, so you can easily see results.
- Darius is customizable to meet your specific needs.