Frawley Oil, an established partner, approached our company to assist in the design of their new store. I knew that our intention was to create a unique yet utilitarian retail environment. Budgets in the Midwest are modest. Therefore, our design philosophy is to keep it simple.
We wanted the store to be bright enough for the customer to visualize the entire merchandising area, yet dim enough to create a theatrical atmosphere. Utilizing a warm color palette with various textures, the balance of contrasting finishes is layered into a single cohesive assemblage.
▬ Store design & planning
▬ Equipment selection
▬ Logistics & commissioning