H&S Energy Group Introduces Plan to Rollout Aperion’s Electronic Shelf Labels to Enhance Shopper Experience Across All Their Locations
June 17, 2025
Bridgeton, MO – Aperion by Hussmann is proud to announce the planned rollout of their Electronic Shelf Labels (ESLs) at H&S Energy Group locations. H&S, a gasoline and convenience store retailer with near 300 locations throughout the western United States, launched the ESLs in 7 locations in early 2025 with plans to expand to their remaining locations later this year and into 2026. H&S Energy Group is working closely with Aperion to ensure a successful implementation, while noting it as a critical component of managing price accuracy and integrity.
Designed with both customers and staff in mind, these ESLs will enhance operational efficiency, reduce the time needed for manual price updates, and ensure that shoppers can always rely on consistent and accurate pricing. H&S also plans to implement additional use cases like inventory management, digital coupons and loyalty program tie-ins.
"This rollout is a key milestone in our broader digital transformation strategy," said Fidaa Mohrez, Senior Director of Operational Systems at H&S Energy Group. "By deploying Aperion’s Electronic Shelf Labels, we're improving pricing accuracy, reducing manual effort, and delivering a more consistent experience for our customers. It also supports our commitment to sustainability by cutting down on paper use. We’re looking forward to expanding this technology across all our locations as we continue building a smarter, more efficient retail environment."
The rollout of ESLs represents a pivotal move toward sustainability for H&S, as they significantly reduce paper waste and contribute to their broader efforts to promote environmentally friendly practices.
H&S Energy Group is targeting a phased implementation over the coming months for the deployment of ESLs. Customers can look forward to enhanced visibility, clearer product information, and a shopping experience tailored to meet their evolving needs.
“H&S are ideal collaborators in bringing solutions to their retail locations,” said Andrew Lickiss, Sales Manager at Aperion. “Their reputation as a forward-thinking retailer precedes them and Electronic Shelf Labels is one major step along the way towards building their connected future. Their flexibility to adjust for whatever the future brings puts them in a powerful position.”
The vision of H&S Energy Group has guided them to foster business growth by strategically expanding its services to become a major retail gasoline and convenience store retailer throughout California. They began their journey in 1996 with the leadership of Sal Hassan, who was then joined by Victor Hassan. We built our first station in Cypress, CA with the vision to provide the best customer service along with the cleanest and safest convenience stores you can visit.
Since then, they have built and acquired a great number of stores under the Chevron, 76, Texaco, Shell, and Extra Mile brands, and their own brands, Power Market and Pinnacle 365 by Power Market. Currently, they are headquartered in Orange, California, and provide excellent operational facilities at near 300 locations throughout the western United States with a large team of seasoned personnel.
H&S Energy's vision has always been to explore greater and more sustainable avenues of growth. With unwavering dedication, we commit to sustaining our progress in the ever-evolving energy landscape with continuous technological innovation and operational expertise.
As the technology division of Hussmann Corp., Aperion provides advanced digital solutions for grocery and convenience retailers across North America. Aperion distinguishes itself by delivering quality products, industry expertise, and works with their customers to implement effectively to maximize operational value.
To explore how Aperion’s Electronic Shelf Label solutions can transform your retail operations and drive revenue, reach out to [email protected] or visit us at https://aperionsolutions.com
Designed with both customers and staff in mind, these ESLs will enhance operational efficiency, reduce the time needed for manual price updates, and ensure that shoppers can always rely on consistent and accurate pricing. H&S also plans to implement additional use cases like inventory management, digital coupons and loyalty program tie-ins.
"This rollout is a key milestone in our broader digital transformation strategy," said Fidaa Mohrez, Senior Director of Operational Systems at H&S Energy Group. "By deploying Aperion’s Electronic Shelf Labels, we're improving pricing accuracy, reducing manual effort, and delivering a more consistent experience for our customers. It also supports our commitment to sustainability by cutting down on paper use. We’re looking forward to expanding this technology across all our locations as we continue building a smarter, more efficient retail environment."
The rollout of ESLs represents a pivotal move toward sustainability for H&S, as they significantly reduce paper waste and contribute to their broader efforts to promote environmentally friendly practices.
H&S Energy Group is targeting a phased implementation over the coming months for the deployment of ESLs. Customers can look forward to enhanced visibility, clearer product information, and a shopping experience tailored to meet their evolving needs.
“H&S are ideal collaborators in bringing solutions to their retail locations,” said Andrew Lickiss, Sales Manager at Aperion. “Their reputation as a forward-thinking retailer precedes them and Electronic Shelf Labels is one major step along the way towards building their connected future. Their flexibility to adjust for whatever the future brings puts them in a powerful position.”
About H&S Energy
The vision of H&S Energy Group has guided them to foster business growth by strategically expanding its services to become a major retail gasoline and convenience store retailer throughout California. They began their journey in 1996 with the leadership of Sal Hassan, who was then joined by Victor Hassan. We built our first station in Cypress, CA with the vision to provide the best customer service along with the cleanest and safest convenience stores you can visit.
Since then, they have built and acquired a great number of stores under the Chevron, 76, Texaco, Shell, and Extra Mile brands, and their own brands, Power Market and Pinnacle 365 by Power Market. Currently, they are headquartered in Orange, California, and provide excellent operational facilities at near 300 locations throughout the western United States with a large team of seasoned personnel.
H&S Energy's vision has always been to explore greater and more sustainable avenues of growth. With unwavering dedication, we commit to sustaining our progress in the ever-evolving energy landscape with continuous technological innovation and operational expertise.
About Aperion
As the technology division of Hussmann Corp., Aperion provides advanced digital solutions for grocery and convenience retailers across North America. Aperion distinguishes itself by delivering quality products, industry expertise, and works with their customers to implement effectively to maximize operational value.
To explore how Aperion’s Electronic Shelf Label solutions can transform your retail operations and drive revenue, reach out to [email protected] or visit us at https://aperionsolutions.com